Tips to Running Online Events and How to Create Brand Recognition

The pandemic brought about a new way of doing business- virtual meetings and webinars. Custom Gear, New Zealand’s number 1 supplier of promotional products, offers the following tips for running online events and how to create brand recognition before, during, and after your event.  

Tips To Running Online Events

Firstly, treat your online event with the same commitment and dedication as any event. Online events require planning and organisation. From the get-go, set clear goals and research to determine: 

• The best platform 
• The best date and time for your event  
• The best promotional strategy  
• The best speakers and timeframes  
• The best moderators  
• The target audience  

Once you have researched and outlined your goals, start to put the plan into action. Research shows that the best time to host a virtual event is between 1 pm and 3:30 pm Mondays and Fridays. The best time duration is between two to four hours.

When choosing your online platform, choose an all-in-one event technology that allows you to network. Consider the tools offered and ensure that a branding option is available.  

When choosing your speakers, clarify the objectives of your event and choose speakers that have the knowledge and commitment for your event. Your speaker should be one that you have heard speak and keep you interested.  

How To Create Brand Recognition 

Branded merchandise is the best, most cost-effective way to promote. Studies show branded products for advertising are as effective as TV and radio. The advantage is promotional product advertising is a fraction of the cost. Custom Gear offers the following suggestions on advertising with promotional merchandise and products for brand recognition.  

Advertising with Branded Merchandise

Tradeshows and conferences: Conference merchandise for tradeshows and conferences allow the event to last. Simple trinkets create considerable loyalty between attendees and advertisers and let the conference/tradeshow information remain in their heads long term. Studies show that promotional merchandise helps consumers to remember information conveyed during the event. Choose conference merchandise that will reflect your brand and event with quality.  

Launch & introductory offers: Conference products & logoed merchandise gifted during product launches builds a positive impression toward the product and advertiser. Use logoed products to build brand awareness.

Webinars: Advertise webinars with free logoed merchandise n sign up for the event, as well as logoed giveaways throughout the webinar. Attendees will be more interested in the webinar and more attached to the brand.  

Social Media: Have a monthly giveaway via your social media site. Have your URL on your emails with a signup enticement and advertise through your various channels. With product giveaways, you are more interested in your site, no matter how inexpensive.  

Onsite: Have logoed products for your customers and contacts at your workplace. After signing a deal, a good chat, a product purchase, extend your graciousness with logoed merchandise to continue the relationship.  

Contact Custom Gear for Exceptional Products & Merchandise for Your Next Event

For quality in branded promotional products & merchandise, Custom Gear New Zealand is your best choice as a supplier. We have over 20K products & merchandise, each providing area for you to logo your brand. We provide advertisers with knowledgeable account managers and graphic designers that create stunning graphics. We offer express options for marketers that require fast shipping to most major New Zealand cities, including Wellington, Christchurch, and Auckland. For more information, contact Custom Gear.